Explore our Birth Center
Wouldn’t it be lovely to have your baby born somewhere beautiful, warm AND safe?
Richmond, VA’s First Birth Center, with intimate and inviting features you’ll love!
• Extra deep tubs for water birth
• Endless hot water
• Queen-sized, remote control beds with soft sheets and fuzzy blankets
• Warm and cozy fireplace and supportive birth swing
• Private bathrooms
• Two beautiful birth rooms with different vibes
• Aromatherapy and Bluetooth speakers in each birth room
• Experienced, licensed, certified, professional midwives
• Inviting, home-like setting
• Coffee, tea and a snack bar available 24/7
• Lending library with natural birth positive books
• Family and children welcome
• Full-time office manager for your convenience
• Full-time medical assistant
• Lab draws available on-site
• Free parking just steps from the front door
Every woman deserves a beautiful space and supportive care!
Our midwives are here to encourage and empower you. We will be there to cheer you on, encouraging you to trust your body’s amazing capabilities, and guiding you through each decision with care and support.
Birth Rooms
We have two birth rooms which both offer private bathrooms, extra deep water birth tubs and endless hot water, squat bars, birthing stools, remote control queen beds, soft and comfy linens, aromatherapy and music options.
Free Parking
Lots of private, free parking means you are just a few steps from our front door. Walk right past our garden, our flowers and our front porch rocking chair to come see us!
Office Manager
Our friendly office manager, Kimberly, will welcome you into our comfortable family room. Grab a snack, use our free Wi-Fi, check out a book from our lending library and make yourself at home.
Midwives
Our licensed, certified, professional midwives try hard to be on time for your appointment. Your time is as important as ours! You should rarely have to wait for more than a few minutes — unless a baby is being born!
Community room
Our community room is always full of laughter, whether we are gathering for a prenatal group, a parenting circle or a childbirth education class. There are plenty of toys to make your children feel right at home.
Medical Assistant Corner
Our Medical Assistant is here to help you in any way she can, but she usually is doing vital signs and on-site lab draws in her cozy little corner of our world. We work with Labcorp, and this is where we process and send off your lab samples.
Exam Room
Our exam room feels like a small sanctuary away from the world. Nestle into the sofa with your water or tea and put your feet up. This room is a private, safe space to celebrate all that is well, and check in about your physical, mental or spiritual challenges.
Kitchen
We offer tea, coffee, fruit, yogurt and snacks everyday, and a fridge, microwave, toaster oven, blender, Nespresso machine and even a special ice maker for soft, crunchy ice (IYKYK!) for your birth.We want you to nourish yourself!
Sanitize and Sterilize
We meet or exceed national standards for medical cleaning, ensuring the birth center is always pristine. Everything is sanitized and sterilized right here for you and your baby’s safety.
We have two birth suites, and each is unique!
Serenity Suite
The Serenity Suite is our sunny birth room, reminiscent of a breezy cottage garden. Flooded with natural light, it offers our special birth swing. You’ll love leaning into it and swaying as your support person gives hip squeezes and back massages. If you’re on the bed or in the tub, it is the perfect tug-of-war tool to help you push your baby down and out!
Mermaid Cove
The Mermaid Room is a snug haven where laboring clients feel safe and protected. Picture yourself unwinding by the fireplace, letting its gentle warmth soothe you or gazing at the flames as a focal point. Floating in the waterbirth tub, you can let go and just be present to your body, your birth and your baby’s needs.
Mermaid Cove
Mermaid Cove, in blues and browns, provides a more quiet and intimace space.
Serenity Suite
Decorated in green, with plenty of windows and natural light, the Serenity Suite’s vive is cheery and warm.
Frequently Asked Questions
What are freestanding birth centers?
Birth Centers are a special hybrid of maternity care. For some people, home birth is not the best option, but they also don’t want to birth in a hospital.
Freestanding birth centers offer a middle ground for families wanting autonomy. This is where they are supported and respected as well as safe and secure. We like to say “All the Warmth You Want, All the Safety Your Deserve”
Home-Like Environment: Birth centers are designed to feel warm and welcoming, often featuring private rooms, comfortable furnishings, and a calm atmosphere to help you feel at ease during labor and delivery.
Midwifery Care: At the heart of birth centers are skilled midwives who specialize in supporting natural childbirth. They provide personalized care, ensuring that each birthing person feels heard, respected, and empowered.
Low-Intervention Approach: Birth centers prioritize natural birthing processes and typically offer fewer medical interventions and more choices than hospitals. This means more freedom to move, eat, drink, and choose birthing positions that feel right for you.
Is a birth center right for me?
Many families know they don’t want to use a hospital, but they aren’t comfortable with home birth. We have heard that some live far out of town, some live in apartments with paper-thin walls, some have small children or large pets, and some just have partners who aren’t sold on it! Birth centers offer a middle ground!
How safe are freestanding birth centers?
While birth centers focus on low-intervention births, they are fully equipped to handle emergencies. They have protocols in place and close relationships with nearby hospitals for quick transfers if needed.
Two big studies have proven the safety of birth centers in America, and our statistics at Embrace prove it, too! Birth centers are a fantastic option for healthy moms.
Unfortunately, the state of maternal healthcare in the US is pretty concerning. We’ve got way higher maternal mortality rates than most other developed countries, especially for Black and Indigenous moms. In 2022, the American maternal mortality rate was 32.9 per 100,000, more than double what it was 20 years ago.
What sets other countries apart? They prioritize midwives as the primary caregivers for maternity services and offer birth center and home birth options to all. If there is a transfer needed, midwife patients are welcomed into the hospital. (and due to our hard work and excellent reputation, we have created a transfer relationship that mirrors this model of care!)
What happens if I need a hospital transfer?
Birth is as wild and unpredictable as life gets. We can’t promise you your dream birth-no one can. No one can know if you will birth quickly, slowly, or need to transfer.
Everything you, and we, do during your pregnancy is with the intention
of keeping your pregnancy and birth healthy and normal.
Sometimes babies get tired of labor and need additional monitoring. Sometimes labor goes on and on and on and an epidural is compassionate care when what we need to have a vaginal birth is a nap. (You are definitely superhuman, but we all have our limits!) We have an amazing relationship with Henrico Doctors Hospital, so for families who want or need a hospital for a non-urgent issue in labor, we call up our friends and make all the arrangements for a seamless transfer right into hospital midwifery care. They transfer you right back to us at discharge and we care for you and your baby, just like you wanted
You cannot have a safe out-of-hospital birth without good in-hospital options
Even with the best care, though, emergencies can and do happen. Embrace is located directly across the street from a fire station and EMS, and they are great for a fast ride with a bed! We have had multiple on-site training sessions so they know exactly what we need. In an emergency, our midwives would never leave your side until they handed you over to a doctor.
We are just 3 miles from Johnston Willis Hospital, which has on-site obstetricians and anesthesiologists, as well as a Level 3 NICU.
We never expect an emergency, but we always are ready for one.
Ask us more about our emergency protocols during your tour!
Book A Tour
Come explore our two plush birth suites and meet Corina and the Embrace family.
Every Wednesday at 11 am +
Every Saturday at 9 am.
Let's Create Your Beautiful Birth Story!
KEEP READING TO DISCOVER MORE
Water Births
Women sink into a tub full of warm water, and everything changes. It’s MAGIC.
About Embrace
Meet the Embrace team and discover just how different your beautiful birth could be.
Midwifery Care
Whether you’re birthing at our center, your home or the hospital, our midwives can help!